Synthetic. Not artificial.
Nineteen named modules in the full Pulse menu. Synthetic Intelligence at the core, surrounded by the named layers that wrap it — portal, communications, advertising, voice, compliance, analytics, carbon, and software escrow. Engineered for freight, not retrofitted from chatbots.
Every output explainable. Every alert auditable. Every prediction bounded.
Pulse Chat
Ask your shipments questions in plain English. Get specific, grounded answers that cite the actual record. Translates TMS milestone codes ("FCL_MILESTONE_05_CLEAR") into human language as part of the answer.
"Why is PO-44218 late?" → "PO-44218 cleared customs Monday. Container booked on next available vessel out of LA, ETA Friday. Carrier flagged because 2 of last 6 sailings on this lane have been 3+ days late."
Pulse Watch
Container exception detection — late gate-in, missed delivery, and per-diem risk surfaced the moment they appear, before they become disputes.
Real-time, every container, every shipment.
Pulse Audit
Rule engine matches invoice charges against contracts and flags discrepancies the moment they appear — no more spreadsheet reconciliation cycles.
Catches rate variances and missing charges today. Multi-currency, line-level math, fuel surcharge, and tax handling on the roadmap.
Pulse Score
Performance scorecards by lane, mode, and season. On-time percentage, transit-time variance, charge-discrepancy rate — computed from your shipment history, not vendor self-reporting.
Stop relying on Operations' gut feel for carrier reviews.
Pulse Dox
Pull structured fields from uploaded PDFs and images. Bills of lading, commercial invoices, packing lists — into structured data, ready for matching and audit. Azure Document Intelligence under the hood, per-tenant credentials.
Eliminate manual document data entry.
Pulse Trace
Visual end-to-end lifecycle. Look up a product and see every PO it’s on, every container it shipped in, customs status, carrier, charges, and delivery — all linked. Or start from a PO, a container, or an invoice and follow the complete chain in either direction. No module-hopping across ten screens.
"Show me PO-44218" → Products on the PO, quantities packed per container, which vessel, customs clearance, final delivery — one visual map from product to payment.
Pulse IQ
Per-shipment timeline that aggregates every anomaly, charge audit finding, and PO-to-invoice diagnostic into one chronological view. Stop hunting across modules.
Open any container → see the full insight stream.
Pulse Flows
Visual workflow builder. Trigger → context → LLM step → tool call → audit. Define your own automations across the platform.
Phase 1 backend live; visual builder rolling out this year.
Pulse Concierge
AI voice line. Answers inbound phone calls in any of 15 languages — qualifies demo requests, fields FAQs, transcribes voicemails into the TMS, escalates the urgent ones to a human via SMS / Teams / Slack. The receptionist a 12-person forwarder couldn’t afford to hire.
Live now. Pricing & activation →
Pulse Xchange
EDI middleware on top of PulseCargo. X12 and EDIFACT in and out on behalf of your tenants — AS2 / SFTP / VAN endpoint, transaction normalization, audit trail. Your customers transact with you in the format they already speak; you maintain no EDI rack.
Early access. See the inbound/outbound matrix →
Pulse Sentinel
Compliance layer across the platform. Sanctions and denied-party screening (OFAC, EU, UK, UN), audit evidence vault, privacy regulation alignment (DSAR, retention), and continuous trade-compliance monitor (ISF, CBP, C-TPAT, HTS). The safeguard layer your auditor asks about.
Opt-in per tenant. Tier inclusions →
Pulse Portal
White-label customer portal across the platform. Your brand, your domain, your customer experience — multi-modal visibility, multi-locale (15 languages), per-tenant database isolation. The surface every other Pulse module renders into.
Included on every tier — the foundation, not an add-on.
Pulse Analytics
Power BI Embedded for internal team + customer-facing dashboards, plus native in-platform analytic reports outside Power BI. Unlimited reports, unlimited viewers, no per-seat Microsoft licenses required — PulseCargo absorbs the Power BI capacity cost across all tenants.
Included on every tier. Custom dashboard authoring at Professional and up.
Pulse Reach
Communications and survey platform with CargoWise org audience targeting. Reach the right customer segment with the right message — account reviews, service-quality surveys, peak-season prep, regulatory notices — based on actual TMS data, not a spreadsheet of contacts.
Beta. Available on Professional and up.
Pulse Amplify
Meta + LinkedIn ad management with ROAS dashboard and AI strategy module. For forwarders running paid acquisition: campaign management, audience targeting from CargoWise customer data, performance reporting back into the portal. The marketing stack a 12-person forwarder couldn’t afford to staff.
Production. Add-on at higher tiers.
Pulse VOX
Voice interface inside the platform — Azure Neural TTS across 14 locales. Pulse Chat answers spoken queries; Pulse Watch alerts can be heard; the platform talks back. Distinct from Pulse Concierge (which is the inbound AI phone line) — VOX is voice inside the portal experience.
Production. Higher tiers.
Pulse Compliance
Carrier vetting + C-TPAT / AEO / FMCSA + GRC framework attestation tracking. Distinct from Pulse Sentinel (which screens sanctions and produces audit evidence) — Compliance is the supplier-side workflow: vet the carrier, track the attestations, surface the gaps.
Beta. Add-on across tiers.
Pulse Carbon (ESG)
CO2 reporting per shipment per mode, ISO 14083 methodology, Scope 3 client reports. For forwarders whose enterprise customers ask for emissions evidence on the RFP and the annual ESG report. Numbers your customers can hand to their auditor.
Beta. Top-tier inclusion.
Pulse Escrow
Software escrow via NCC Group / Codekeeper partnership. The source-code-availability assurance enterprise procurement asks for. Quarterly deposit cadence, automated triggers, cross-cloud verification — the procurement-grade safety net that lets a Fortune-500 buy from a small forwarder’s small vendor.
Available. Add-on / top tier.
Your data. Your context.
No bleed across accounts.
Each customer's Synthetic Intelligence reads exclusively from their own data — context never leaks across accounts.
Per-tenant database isolation
Not a row-level filter. A separate SQL Server database per tenant.
Per-tenant retrieval context
Synthetic Intelligence queries see only your data, every time.
Multi-provider AI
OpenAI, Anthropic, Azure OpenAI, Gemini, Ollama, custom — tenant-configurable.
Audit log on every interaction
Every Synthetic Intelligence query logged for compliance review.
The more data, the deeper the insights.
As your shipment volume grows, every module gets richer context: more historical lane data for ETAs, more invoice patterns for anomaly detection, more carrier signal for scorecards. Not "smarter" — deeper.
Synthetic Intelligence is engineered intelligence: nineteen narrowly-scoped, highly-engineered modules with explainable outputs. Every alert your team sees can be inspected, audited, and overridden. This isn't a self-improving black box, and it isn't a chatbot bolted onto a CRUD app. It's purpose-built for freight forwarders.
What forwarders ask about Synthetic Intelligence.
What is Synthetic Intelligence?
Synthetic Intelligence is PulseCargo’s product category for AI engineered specifically for the freight domain — structured rules plus LLM tool calling, built on freight-specific data models, with explainable outputs and auditable alerts. The term is distinct from "generic AI" (a chatbot retrofitted from internet data) and "artificial intelligence" (a black box that improves on its own). Synthetic Intelligence is engineered intelligence — purpose-built for freight, not retrofitted from chatbots.
How many Synthetic Intelligence modules does PulseCargo include?
Eleven: Pulse Chat (conversational Q&A with TMS milestone humanization), Pulse Trace (visual lifecycle from product to payment, across POs, containers, customs, and invoices), Pulse Watch (container exceptions, late gate-in, per-diem risk), Pulse Audit (rate variances against contracts line-by-line), Pulse Score (performance by lane, mode, season), Pulse Dox (structured fields from BOLs, CIs, packing lists), Pulse IQ (per-shipment timeline), Pulse Flows (visual workflow builder with trigger to LLM to tool call to audit), Pulse Concierge (AI voice line answering in 15 languages with TMS escalation), Pulse Xchange (X12 and EDIFACT EDI middleware on behalf of your tenants), and Pulse Sentinel (sanctions screening, audit evidence vault, privacy alignment, and trade-compliance monitor).
How is Synthetic Intelligence different from generic AI tools like ChatGPT?
Generic AI tools were trained on the internet and have to be taught what a CargoWise consol, a house bill, a DECON milestone, or a per-diem clock is. Synthetic Intelligence is built natively on freight-specific data structures. It understands the relationships between PO, container, customs entry, ISF, and invoice. Every output is explainable, every alert is auditable, every prediction is bounded. It is not a chatbot bolted onto a CRUD app — it is purpose-built for freight forwarders.
Can I ask PulseCargo questions in plain English?
Yes. Pulse Chat answers natural-language questions and grounds them in actual records. Example: "Why is PO-44218 late?" returns "PO-44218 cleared customs Monday. Container booked on next available vessel out of LA, ETA Friday. Carrier flagged because 2 of last 6 sailings on this lane have been 3+ days late." Pulse Chat responds in any of the 15 supported languages.
Is Synthetic Intelligence available on every PulseCargo tier?
Synthetic Intelligence modules are enabled starting at the Professional tier. Starter Lite and Starter tiers include the customer portal, per-tenant database isolation, 15-language coverage, and CargoWise integration but do not include the full Synthetic Intelligence module suite. Enterprise and Enterprise+ tiers add white-label branding, expanded Power BI Embedded, document extraction, full line-level charge audit, and the complete Pulse Sentinel compliance suite.
See it on your data.
30-minute demo. Real Synthetic Intelligence on real CargoWise data. No commitment. Your data stays yours.